Emotional Intelligence 2.0 is a bestselling book by Travis Bradberry and Jean Greaves that outlines practical ways to boost emotional intelligence (EQ). It has sold over 3 million copies and is backed by research from more than 500,000 people worldwide.
Core Skills
The book breaks EQ into four key areas: self-awareness, self-management, social awareness, and relationship management. Self-awareness involves recognizing your emotions in the moment, while self-management uses that insight to control reactions like stress.
Social awareness means reading others' feelings through empathy and observation, and relationship management applies EQ to build stronger connections.
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Emotional Intelligence 2.0 book
This image shows the book's cover, highlighting its updated edition status and endorsements like a Dalai Lama quote, emphasizing its focus on real-world emotional skills.
Key Strategies
It provides 66 actionable strategies tailored via an online EQ test (access code included with new copies). Examples include journaling for self-awareness, deep breathing for self-management, active listening for social awareness, and appreciation for better relationships.
Research cited shows 90% of top performers have high EQ, which predicts 58% of job success—far more than IQ.
Practical Impact
Ideal for professionals like sales mentors, the book stresses EQ beats IQ for success since emotions process before thoughts via the limbic system. Readers report realistic scenarios and measurable EQ gains after retesting.
Updated in 2021, it remains relevant for workshops or personal growth.
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